Moving away from cookie-cutter exhibition solutions, and static one-venue fairs, the SABF design team is focusing on bringing our passion and devotion for books to life in a variety of beautiful, authentic spaces across Joburg’s Newtown Precinct.
While the combination of urban-industrial, heritage and modern architectural spaces is an experience in its own right, we will also be bringing into the space a unique flow and feel, startling decorative touches and distinctive SABF branding.
From exhibition stands with giant printed bookmarks for signage to our bold and colourful decorative elements which include flying books we will be transforming the exhibition space into a contemporary social hub.
The Honorable Cyril Ramaphosa visiting exhibition stands at the SABF 2017
Books enable our minds to travel to new places, and we hope that our unique approach to the design of the 2018 Book Fair experience will leave all our young-at-heart visitors equally transported, delighted and inspired.
The Fair will once again be hosted from 7 to 9 September by the South African Book Development Council (SABDC); and will once again be a key feature of the Council’s established and successful annual National Book Week, which will take place all over the country between 3 and 9 September 2018.
Going forward, the broad vision of the SABF is to become ever more relevant, inclusive and diverse. As the country’s national book fair, this event has to be truly South African and African; and to reflect the diversity of our continent.